Intro To Merchandising

Ready to turn your creative vision into a brand? Tom Ray’s Share Your Heart, Share Your Heart is coming to the Yonkers Arts Project Space for an Intro to Merchandising course hosted by Shanequa Benitez. This 8-week course will take you on a journey into the heart of the retail and design industry.

Whether you’re an aspiring entrepreneur or a designer looking to scale, this course provides the blueprint for building a brand from the ground up.

What you’ll master:

  • The Why: Define the “why” behind your brand and find your unique voice.

  • The Identity: Master the art of logo creation and visual storytelling.

  • The Product: Transition from concept to reality by designing your very own merchandise line.

By the end of this program, you won’t just have a design - you'll have a brand strategy ready for the world.

Program Details:

  • Dates: Fridays, April 10th to May 15th, 2026

  • Time: 4PM - 6PM

  • Ages: 10 - 18

  • Location: Yonkers Arts Project Space - 216 Lake Ave, Yonkers, NY, 10701

  • Registration: Raysvisioncompany@gmail.com